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Hey socialmoms, we’re happy you’re here.

Let us show you all the amazing things happening in our world

We inspire, we empower, we collaborate

About us.

Become part of the social moms community.

The social moms community was built to connect with moms who are navigating their way through the motherhood journey: sharing thoughts, stories and the achievements of the immeasurable experiences of life as moms. We aim to be a thriving community and resource hub dedicated to empowering and supporting mothers.

We provide inspiration, resources, and a supportive network to help mompreneurs thrive in both their business and family life. We hope you find comfort and inspiration in this space, and the belief that there is no such thing as just being a mom, a social mom.

The socialmoms. Instagram profile on a phone, framed by a heart

By moms, for moms.

Rewrite the rules, find success.

What grew from an idea to create space for mothers to be able to do both successfully. Now we have built a Socialmomshood from all walks of life and businesses.

Motherhood and entrepreneurship don’t compete, they complement.

The blog
Soumaya Yacoubi smiling among tall palms, in a white suit printed with pink palm trees

Who is behind this.

Soumaya Yacoubi

Founder & community leader, socialmoms

Mothers are at the heart of families, communities and society. Yet motherhood should never mean putting aside the woman behind the role. When I became a mother, I realised how much was changing around me and how little space there was to talk about the woman behind the role of mom. We are still discovering, learning, building, creating and becoming.

Socialmoms began with a simple idea: create a space where moms could connect, share experiences, discover new things and support one another. What started as a community grew into something much bigger. Along the way, we discovered incredible women building businesses, creating brands and turning their ideas into something real.

Today, I’m building socialmoms into a community and marketplace that brings these women together connecting the community with female-led businesses, trusted brands, experiences, offers and opportunities to discover and support one another.

Because being a mom is a huge part of who we are. But it is never all that we are.

shopsocialmoms.

Shop female-led brands.

@socialmomsuae
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BACK TO SCHOOL BASH 2026 EDT.Women looking over products on a market table, under the word socialmomspopupHands kneading pasta dough at a kitchen counter, under the words socialmoms x Miele, la tavolaColombiana Dubai and socialmoms. gift bags on a white table above a row of white chairs, under the words From Bump to StrengthThree speakers seated before an audience in a beauty store, under the words socialmoms. x gold appleA pink ribbon pinned to a black jacket, beside the words Pink Pathways: wellness, longevity and you, socialmoms. x Savoy ClinicHands holding white Marks & Spencer bags with green ribbon handles, under the words Socialmoms x Marks & Spencer, LondonA craft table set with flower petals and frames in a workshop, under the words socialmoms. x Blossom Nursery & PreschoolA ring light and a socialmoms. director's chair before a green hedge, beside beauty products on white plinths, under the words Beauty Masterclass, socialmoms. x Glossic x maiwe

What they say.

In their words.

Event blended wellness, community, and meaningful self-care moments.
Sara DziriUrpharma
Social Moms UAE is one of my favorite platforms.
Kathy UrbanChildren's Book Author
Thank you for creating a heaven for mums.
Barbara MartinTeacher & Education Specialist
Event was well-organized and aligned perfectly with values.
Elodie BadorCMO, Blossom Nursery
Thank you for hosting amazing and beautiful community event!
Stephanie ValdezMarketing Director, Sunset Group
Thank you for hosting such a fabulous event.
Shreya JunejaCommunity Member
Showed a lot of support and consideration.
OanaCEO, Baya Life

In good company.

Marks & Spencer
Blossom Nursery
Ribambelle
Maiwe
Urpharma
Sunset Group

Share your story.

Sharing your story might be the very thing that someone else needs to hear.

It can be empowering, it can inspire, and it can let someone start her journey to success. You never know who needs your light. Write to us, or fill in our message box. Let us know what’s on your mind.

Come sit with us.

There are free and paid tiers. Each starts with turning up to something.